Promotional Strategies For Hotel Vaishnaoi, Hyderabad.

A hotelier’s best fried or worst nightmare! Positive “word-of-mouth” publicity attracts guest and build reputations, but when a hotel’s missteps are documented – either deservedly or unjustly – the repercussion can be long lasting. We overlook the occasional critique if enough positive reviews exist, which can leads hoteliers with negative reviews.
So the question is what is a hotel to do that wants to attract positive attention and/or recover from poor publicity? The beauty of social media is that is also has the power to change the tides since it is a reflection of truth – but as such the opinions must be warranted.

Here are some ideas of the initial steps of the road to recovery.

01. Proactively monitor social media sites to check what your guests are saying about you. Their opinions are actually a goldmine, as they can alert you to unforeseen issues that if caught early, can be remedied before causing further damage. Make sure your physical site matches your web site by addressing the issues raised and following-up to see that they don’t reoccur.
02. Ask Guest who have had enjoyable stay to leave feedback either on a social media site or provide an option for doing so on the main in hotel site. Offer an incentive for guests who leave feedback.
03. Strike preemptively. Establish goals for make sure your website uses accurate, articulate and well-researched content that reflects your target market’s aspirations without misleading them. Consider building a better promotion of your Hotel
04. Monitor your competition. Where are they winning and what could be improved? Be a fast-follower but provide your own twist. Find their weakness and offer something that fills the void.
05. Try unconventional pricing. after repeating this sale over the course of a year, the buzz it generates it help to turn it into one of the hippest places in town. Should not forget to study 4Ps of marketing mix before pricing.
06. Look at business successes outside of the hotel industry. Establish cross promotions with unconventional partners that are relevant to your target marked. Use Google Trends to see what’s hot with your guest and integrate ideas into your strategies. Remember, “You are who you’re linked to.”

These are just a few ides for bettering your hotel’s image while tailoring it to a more specific set of customers. Every hotel has room for innovation in order to remain competitive.
Promotion strategies will vary depending on the target market segments. Efforts are designed to create awareness and build brand identity.
A cost-effective campaign—focused on direct marketing, publicity, our frequent guest reward program, and advertising—is being proposed.
Marketing Plan
Food & Beverage Marketing
The key features to be identifies
Hotels/Restaurant operating in and around the property.
Identifies 10 restaurants and there menu types with rates.
Identifies types of alcohol beverages served.
Identifies restaurants by distinct types

New Business Segment
A direct marketing (direct mail) package consisting of a brochure, letter of introduction, and reply card will be sent to a list of potential guests. This list can be obtained from tax records (by upper-income geographical areas, business license applications, and announcements from newspaper clippings).
The brochure and letter introduces Hotel, stresses the importance of having a good time in comfortable surroundings, provides information on our Hotel services, and describes what sets us apart from other area hotel and lounge properties. The initial mailing may contain a promotional offer: the opportunity to receive a 10% discount on the first night's room rate.
Approximately two months after the mailing, an additional letter shall be sent. The potential guest would be asked to address any questions and the follow-up would remind them to drop in for a property tour on their next trip to this city. Additionally, new businesses will be targeted and sent information.
The cycle would repeat itself with new target communities and select businesses and would continue through the first year. After that, additional mailings would be conducted, as needed, based upon occupancy goals.
The hotel management will also consider developing a one-page newsletter to be mailed quarterly to past guests and prospects in the database. The newsletter can be used to update clients on hotel related developments, but also serves as a reminder of what sets our hotel apart. The newsletter can be produced in-house and for the cost of paper and a stamp creates a lot of goodwill among guests and business prospects.
Publicity and Public Relations
A news release will be sent to area newspapers and magazines announcing the launch of the hotel.
Potential customer searches will be conducted to secure weekend food and room entertainment.
Guest Reward Programs
For present guests: "Stay 6 nights and get the seventh night for free" promotion and as a means of building business by word-of-mouth, present customers should be encouraged and rewarded for referring future guests. This can be accomplished by offering a small "rebate" (5% or 10% rebate on first night stay) to current customers who successfully refer a new guest.
Advertising
Advertising is utilized primarily to attract new guests and serves to build awareness and name recognition of the hotel in general, which is important for word-of-mouth referrals ("Oh yes, I've seen that hotel's ads before.")
Periodic advertising in target market area newspapers will give hotel’s name recognition benefits. From quarter page ads announcing its entertainment line-up to business card-sized logo ads.
Yellow Pages—Info media, Just dial ect. Telephone Directory. Research indicated that new visitors or people who don't have many personal acquaintances to ask about hotel services will look to the Yellow Pages to establish a list of potential hotel services to call. Even a small 2" × 2" boxed ad can create awareness and attract the desired target client, above and beyond the ability of a simple listing. Hyderabad Yellow Pages covers the relevant market area, delivering over thousands of copies to residents and business. Vizag Telephone Directories covers complete area of Vizag but is considered a second-tier directory.
Telephone Book Cover. A business card-like ad on the plastic cover which is placed over any telephone book enables the business name/logo to be seen virtually 24 hours a day, 365 days a year. Covers are distributed bi-annually free of charge to residents and businesses in the State.
Restaurant Placemats—Opportunities exist for a business card-like ad to be placed on the paper placemats used in area restaurants (shelf-life of the ad is about six months), or for special (holiday) events taking place at a restaurant (1-off opportunities). An example would be getting on the area restaurant placemats (about 9,000 in six months), or getting on the special Lions Club dinner placemats at the Hotel (about 500 placemats for that event). Placemat advertising will reach area residents as well as area visitors/tourists staying at other places.
Additional places to post flyers/business cards or advertisement in local theater groups
.
Promotion Budget: -
Hotel’s brochure (2-color, 1,000 quantity, high quality paper)
Rs.
Reply card (2-color, 500 quantity, card stock)
Rs.
Postage
Rs.
Restaurant placemats (3F&B outlets 6 events)
Rs.
Newspaper advertising
Rs.
Yellow Pages
Rs.
Advertising specialties (give-away)
Rs.
Total
Rs.
Evaluation & Control Strategies
Objectives has to be established for Hotel Vaishnaoi, so that actual performance can be measured. Thus, at the end of its first year, Hotel Vaishnaoi should have:
Rs.3.0 – 3.50 crs in total revenue
Anticipate 54% occupancy rating
Each subsequent year new objectives to be set for these benchmarks and actual performance will be measured against them. If actual performance falls short of objectives, investigation will be made into the cause, and plans will be adjusted accordingly.
In addition, it is recommended that Hotel should keep track of the source of all new guests ("Where did you hear of us?") in order to measure the effectiveness of each type of promotion. Each subsequent year's budget should adjust spending toward the types of promotion that reach the most new clients.
Customer satisfaction is most directly reflected in the year-to-year customer retention percentage. All lost customers should be investigated to find out why they left. A customer satisfaction survey may be considered after three to four years in the business.
Thank you,