As a firm believer of the theory that the hotel industry is cyclical in nature, I can say with certainty that the principle is applicable to hotels in India as well. While delivering the key note address at a recent conference, I correlated the current state of the hotel industry with that of a Monday morning hangover. Further, my views are that we have, in fact, had an extended four-day weekend where all the hotels had a blast. Occupancies rose as did average rates; retail, spa, F&B and other income line items all performed better than they could ever have hoped. But sadly, like all great parties this one too has to come to an end. Anyone who has experienced a hangover will vouch that it's always a tough crawl back to work. Moreover, while there would always be another party, it may not happen as quickly or for that matter, be as much fun.If you are in the business of hotels then you are an operator, owner, investor/buyer, seller, supplier or even a consultant. Each one of us looks at the industry from our individual viewpoint and takes corrective measures to hold market shares or even make them grow. Based on our understanding of the hotel business we set forth some survival tips for each of the constituents. Operator: As an operator that has hotels in operations things may appear to be slowing down; however, in the medium to long term the outlook suddenly appears to be brighter as supply side impact will be marginal. Like in the late 90s, many new hotel projects are not expected to enter the market now as new developments will be shelved due to lack of financing or appetite to build assets with long incubation pay backs. Real estate developers, particularly, are again looking for opportunities where they can get faster return on the capital - read residential, retail or office space. As a new operator you may have to work harder to get that first deal; however, on the flip side we recommend you to hire locally for business development as their salary expectations have decreased.
Owners: The profit margins were unbelievingly good these past few years. Hopefully, many of the owners used the opportunity to grow new assets in newer locations to expand their base and reduce risks. Now would be a good time to plan for capital investments in the upkeep of these assets and put in place plans for operational reviews and audits. It is also the time to sit back and review the performances of the managers and operators a lot more closely. While the road ahead is clearly going to be bumpy, these measures will aid in steering a smoother course.
Investor/buyer: Finally there is some relief in sight. Valuations have softened and are declining, being now on the correction mode as expected. This may be a great opportunity to look out for incomplete assets that may have stalled due to lack of the funds. The opportunities may be there to be part owners or even look for complete buyouts of assets. We, however, have a word of caution and strongly recommend that an operator be tied up before you actually make the investment. Too many properties are in advanced construction stages with extremely poor planning for back-of-the-house operations. This is especially true of those projects that are part of mixed-used developments. A good operator will meticulously look into such details. Finally - while there may be a very severe liquidity crisis out there for both debt and equity, we believe money is still available for good projects and things can only get better from here on.
Seller: Unfortunately, the best time for this constituent has already come and gone. The only possible silver lining I see is to complete the hotel project and then look at possible exits. This way you may be able to attract some premium for the same. Valuations, which would have more than doubled across the region, are slowly expected to decline in the coming months and years.
Suppliers: There is going to be increased pressure to cut costs and provide longer credit periods. This effectively calls for better planning and provision for supply chain management and logistical support to the hotel industry. The long term view is that with more hotels being built than ever before, your businesses will continue to grow in the medium to long term. This will be despite the current slowdown.
Consultants: Whether an architect, designer, or a feasibility consultant, life is going to come back a full circle. They no longer have to turn away business and will probably become less selective about the assignments they pick up. I see consultants who offer quality not only surviving but even thriving as they are probably more required today than ever before.
Sunday, February 8, 2009
Saturday, February 7, 2009
Effective Interview and Hiring Process.
In the lodging industry, as in every industry experiencing tough competition and financial pressures, hiring the right people to join the team is one of the most important decisions managers make. As a hotel manager, you are one of the lucky ones if you cannot think of one instance of hiring someone for a key position who turned out to be a poor fit for your culture or bad for business.
The cost of a bad selection can be expensive. It has been calculated to be, at minimum, six months to a year of the annual compensation for an hourly employee, and two to three times the annual salary for a supervisor or manager. The cost of a misshire may even be as high as ten times the annual salary for mission-critical positions. To create a business case for investing in improved hiring practices, a prudent lodging manager can estimate the true costs of poor employee selections for their hotel by building a “turnover calculator” of their own. For each key position one wishes to analyze, calculate the costs of elements
such as:
Costs Due to Departure (usually 60% to 80% of annualcompensation):
− Cost of lost productivity
− Cost of exit activities
− Investments in training exiting employee Recruitment Costs (usually 10% to 40% of annual
compensation):
− Advertisement, referral, agency fees
− Internal recruiter time
− Administrative time scheduling and processing
− Interview manager and team time Training Costs (usually 10% to 20% of annual compensation):
− Orientation time and materials
− Job training – time and materials
− Supervisory time during ramp-up Lost Productivity (usually 50% to 70% of annual compensation):
− Cost of lower productivity (e.g., 25% - 75% of desired performance level) during first six months
− Departmental impact on productivity during exiting and retraining
− Cost of ramp-up mistakes (e.g., impact on customer likelihood to repeat or refer business)
− Lost Opportunity Costs (depends on type of position)
Once the key positions that are most costly and where turnover is higher than desired have been identified, focus on retooling the hiring and selection process to ensure the right talent is joining the hotel or epartment. The most important element of the selection decision is the interview. Interviewing is not a simple process; it is a complex skill that most managers don’t use frequently.
Here are eight suggestions for creating an effective interview and selection process:
1. Good planning and preparation.
A skilled manager needs to know what they are looking for when hiring people, for every position. Create objective plans to assess whether applicants have it. Preparing for the interview may be one of the most important, yet most forgotten, elements of a successful interview. Preparation and planning pave the way for a focused, well-managed and successful interaction.
Planning begins with having a clear set of criteria outlined for the ideal candidate in the position.
Having criteria creates the roadmap for the interview. Recently, a senior executive client talked to us about the importance of hiring people who work out the best in his organization. He said that “looking beyond the technical skills and experience means that you are hiring for fit. This seems to help create a positive domino effect where the on-boarding and assimilation of new employees is calibrated better, and increases employee satisfaction and lowers turnover.” Not only should one be clear about the functional, day-to-day skills and experience needed in a new employee, you should also be clear about the “career and culture fit” criteria or success factors— the behavioral factors that will help the person perform well in the job and jump-start a longer career in the company. Then, plan the questions that you might ask in the interview.
For example, if a key success factor for the job is having Interpersonal Skills, an interviewer might plan to use queries such as:
− Tell me about a situation you have had with a difficult co-worker or customer and how you dealt with it.
− How would you describe your most recent supervisor?
− How would that supervisor describe you?
If looking for a person that is Customer Focused, plan to use queries such as:
− What is the worst customer service situation you have ever seen? How did that affect your views of how to deliver customer service?
− How do you balance the needs of the customer with the needs of the business?
− How do you go about setting expectations for customer service?
2. Create the right environment.
There are three key elements to creating the right environment.
Consider the setting first; always make sure you are in a professional and private location that is free from interruptions. Interviewing in a public place is not recommended.
Second, make the candidate feel as if it is a friendly conversation so they relax and demonstrate a more natural behavior. The third element is making sure you set the direction and the tone by the way you open the interview. Let the candidate know what you want to discuss and the time you plan to take to do this. Everyone relaxes more when they know the game plan. When interviewees are more relaxed, they tend to be less guarded and more open.
3. Maintain professionalism.
The best interviewers are professional at all times. They ask appropriate questions and follow legal guidelines to avoid any appearance of discrimination in the hiring process. Questions should relate only to the established criteria and should avoid such areas as:
− Age
− Religion
− Ethnic heritage
− Marital/family status
− Arrests (convictions are a different story)
− Disability or medical record
4. Navigate the discussion.
The best interviewers control the direction and flow of every interview – guiding it so they can gather the most critical information in order to make the best hiring decision. When interviewing someone, essentially you are trying to assess how well he or she would fit with the position and the organization. The candidate should be doing at least 80 percent of the talking. This will afford the interviewer plenty of time to observe them.
5. Recognize your own biases.
We all have some sort of bias when it comes to evaluating applicants. These biases tend to subtly sway us to favor one candidate over another for reasons that are not related directly to the ability to do the job. Bias by interviewers is a key reason for interviewing failure. Making decisions based upon gut feelings or intuition does not always work. Instead, using data points from observed behaviors against your predetermined success criteria provides a much more reliable result.
6. Take good notes.
The notes that experienced interviewers take consist of patterns of behavior observed in the candidate; not just what the candidate says. That is why these notes are often called pattern maps. As behaviors are observed, the interviewer keeps a record of the patterns—five instances of a particular behavior. These patterns will almost certainly show up in on-the-job behavior.
7. Observe the candidate’s behavior.
To observe patterns of behavior in a candidate you must listen for the words and the behaviors the candidate displays. Look for facial expressions, nervousness, interpersonal warmth, depth of knowledge, and other non-verbal behaviors. These give real insights about the candidate more than the words used.
8. Decide on fit.
Best hiring organizations use core teams of interviewers to assess a candidate from multiple perspectives. Research indicates the validity of consensus ratings is significantly higher than other approaches. Hiring the right people pays dividends in the short and long term. Short-changing the hiring process is at worst a performance time bomb waiting to happen, and at best a lost opportunity to enrich your hotel. There are few responsibilities any hotel manager has that impact the hotel and its success more than who you bring on board.
The cost of a bad selection can be expensive. It has been calculated to be, at minimum, six months to a year of the annual compensation for an hourly employee, and two to three times the annual salary for a supervisor or manager. The cost of a misshire may even be as high as ten times the annual salary for mission-critical positions. To create a business case for investing in improved hiring practices, a prudent lodging manager can estimate the true costs of poor employee selections for their hotel by building a “turnover calculator” of their own. For each key position one wishes to analyze, calculate the costs of elements
such as:
Costs Due to Departure (usually 60% to 80% of annualcompensation):
− Cost of lost productivity
− Cost of exit activities
− Investments in training exiting employee Recruitment Costs (usually 10% to 40% of annual
compensation):
− Advertisement, referral, agency fees
− Internal recruiter time
− Administrative time scheduling and processing
− Interview manager and team time Training Costs (usually 10% to 20% of annual compensation):
− Orientation time and materials
− Job training – time and materials
− Supervisory time during ramp-up Lost Productivity (usually 50% to 70% of annual compensation):
− Cost of lower productivity (e.g., 25% - 75% of desired performance level) during first six months
− Departmental impact on productivity during exiting and retraining
− Cost of ramp-up mistakes (e.g., impact on customer likelihood to repeat or refer business)
− Lost Opportunity Costs (depends on type of position)
Once the key positions that are most costly and where turnover is higher than desired have been identified, focus on retooling the hiring and selection process to ensure the right talent is joining the hotel or epartment. The most important element of the selection decision is the interview. Interviewing is not a simple process; it is a complex skill that most managers don’t use frequently.
Here are eight suggestions for creating an effective interview and selection process:
1. Good planning and preparation.
A skilled manager needs to know what they are looking for when hiring people, for every position. Create objective plans to assess whether applicants have it. Preparing for the interview may be one of the most important, yet most forgotten, elements of a successful interview. Preparation and planning pave the way for a focused, well-managed and successful interaction.
Planning begins with having a clear set of criteria outlined for the ideal candidate in the position.
Having criteria creates the roadmap for the interview. Recently, a senior executive client talked to us about the importance of hiring people who work out the best in his organization. He said that “looking beyond the technical skills and experience means that you are hiring for fit. This seems to help create a positive domino effect where the on-boarding and assimilation of new employees is calibrated better, and increases employee satisfaction and lowers turnover.” Not only should one be clear about the functional, day-to-day skills and experience needed in a new employee, you should also be clear about the “career and culture fit” criteria or success factors— the behavioral factors that will help the person perform well in the job and jump-start a longer career in the company. Then, plan the questions that you might ask in the interview.
For example, if a key success factor for the job is having Interpersonal Skills, an interviewer might plan to use queries such as:
− Tell me about a situation you have had with a difficult co-worker or customer and how you dealt with it.
− How would you describe your most recent supervisor?
− How would that supervisor describe you?
If looking for a person that is Customer Focused, plan to use queries such as:
− What is the worst customer service situation you have ever seen? How did that affect your views of how to deliver customer service?
− How do you balance the needs of the customer with the needs of the business?
− How do you go about setting expectations for customer service?
2. Create the right environment.
There are three key elements to creating the right environment.
Consider the setting first; always make sure you are in a professional and private location that is free from interruptions. Interviewing in a public place is not recommended.
Second, make the candidate feel as if it is a friendly conversation so they relax and demonstrate a more natural behavior. The third element is making sure you set the direction and the tone by the way you open the interview. Let the candidate know what you want to discuss and the time you plan to take to do this. Everyone relaxes more when they know the game plan. When interviewees are more relaxed, they tend to be less guarded and more open.
3. Maintain professionalism.
The best interviewers are professional at all times. They ask appropriate questions and follow legal guidelines to avoid any appearance of discrimination in the hiring process. Questions should relate only to the established criteria and should avoid such areas as:
− Age
− Religion
− Ethnic heritage
− Marital/family status
− Arrests (convictions are a different story)
− Disability or medical record
4. Navigate the discussion.
The best interviewers control the direction and flow of every interview – guiding it so they can gather the most critical information in order to make the best hiring decision. When interviewing someone, essentially you are trying to assess how well he or she would fit with the position and the organization. The candidate should be doing at least 80 percent of the talking. This will afford the interviewer plenty of time to observe them.
5. Recognize your own biases.
We all have some sort of bias when it comes to evaluating applicants. These biases tend to subtly sway us to favor one candidate over another for reasons that are not related directly to the ability to do the job. Bias by interviewers is a key reason for interviewing failure. Making decisions based upon gut feelings or intuition does not always work. Instead, using data points from observed behaviors against your predetermined success criteria provides a much more reliable result.
6. Take good notes.
The notes that experienced interviewers take consist of patterns of behavior observed in the candidate; not just what the candidate says. That is why these notes are often called pattern maps. As behaviors are observed, the interviewer keeps a record of the patterns—five instances of a particular behavior. These patterns will almost certainly show up in on-the-job behavior.
7. Observe the candidate’s behavior.
To observe patterns of behavior in a candidate you must listen for the words and the behaviors the candidate displays. Look for facial expressions, nervousness, interpersonal warmth, depth of knowledge, and other non-verbal behaviors. These give real insights about the candidate more than the words used.
8. Decide on fit.
Best hiring organizations use core teams of interviewers to assess a candidate from multiple perspectives. Research indicates the validity of consensus ratings is significantly higher than other approaches. Hiring the right people pays dividends in the short and long term. Short-changing the hiring process is at worst a performance time bomb waiting to happen, and at best a lost opportunity to enrich your hotel. There are few responsibilities any hotel manager has that impact the hotel and its success more than who you bring on board.
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